DENIAL, or “D3N!@L” is a Canadian graffiti and mixed-media artist. His moniker by definition, pokes fun at modern advertising, politics, and media messages that society is often “in denial” about. DENIAL is known for his prolific guerrilla-marketing campaign, which takes public aim at ideas involving social-justice, pop-culture, mass-media, and “New World Order” conspiracy theories. With over 500,000 of his adhesive logos displayed in public places around the world, the DENIAL PROJECT has become a conceptual piece of marketing absurdism. DENIAL intends to challenge traditional ideas about graffiti and public art, as well as the excessive corporate use of public space.
Street art is a transient form of expression with a generally short life span. Frustrated by this, DENIAL began to bridge his street art ideas, into tangible works, that galleries and collectors could procure, avoiding the expiration date that they would otherwise be subject to. DENIAL has drawn from his background in graffiti, graphic-design, and traditional sign manufacturing, to develop his own style of vivid mixed-media paintings. Often depicting pin-up models, over-sized signage, and over-sized magazine and newspaper covers, DENIAL laces his work with cryptic, abstract, and urban themes.